Patient Safety First: 2008 to 2010 - The campaign review

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This review provides an overview of the Patient Safety First campaign – an ambitious national campaign that aimed to engage a large number of healthcare professionals in patient safety.

The objective was to make patient safety a top priority in healthcare organisations and establish a mindset of no avoidable death and no avoidable harm. 

The campaign focused on five specific interventions and areas of patient safety:

  • leadership
  • deterioration
  • critical care
  • perioperative care
  • high risk medicines.

It used social movement models and social networks to engage with a broad range of professionals and organisations using only modest resources.

This campaign review provides insight into the results achieved, the lessons learned, and the implications for future patient safety programmes.

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